US Music Instruments Retailer: TIBCO Business Works Integration

The Challenge

The client is one of the largest music equipment retailers in the world and needed a new solution built as a replacement of their existing tightly coupled point to point solution. This case study provides an overview of the TIBCO Business Works solution that InterWorks built to integrate the systems within the enterprise: PIM, Order Management, multiple CRM systems, POS, Supply Chain Management and multiple eCommerce platforms.


  • The existing tightly coupled point-to-point integration did not provide extensibility and growth required by the client’s business team
  • Message format versioning a major drawback for further scalability and cause for most of the issues
  • Message transactions not visible for business analysis due to diverse data model


  • Custom Publish-Subscribe framework
  • Intelligent content-based routing and filtering, configurable at runtime
  • Message storage before sending downstream
  • Guaranteed message delivery provided by the intelligent retry mechanism
  • Customizable Audit and Debug logging
  • Exception handling with error translation

Benefits and Results

  • Unified Canonical Data Model for improved business intelligence and system evolution
  • Guaranteed message delivery provided by the intelligent retry mechanism
  • Automated Amazon Prime postage purchases that meets the strict SLA requirements of the Amazon Prime program
  • Online cart abandonment decreased by 18% as a result of the guaranteed message delivery
  • Systems are integrated through technology agnostic Adapter APIs
  • Onboarding new brands and including new eCommerce marketplaces easily done through a runtime configuration

See the complete case study here >>